when at all possible, it's best to promote the marketplace
to allow them a very post-modern take on promotion efforts...
allow them to make the decision... and have them thank you later
for allowing them to view comments, browse other options and finally
making that purchase, versus saying... 'quick! go here! buy this!'
Promoting the marketplace (urls pointing to anywhere on our site, with your
id in the front of the xxx.rapbank.com area of the URL), says 'Hey, stay awhile,
check some things, read comments on this product, take a look at the vendor's
site if you want.' But most importantly it says - transparency, autonomy,